Virtual Production
We seamlessly blend virtual environments with live-action elements using cutting-edge LED technology, 3D rendering software, and motion tracking systems to support the industry's biggest storytellers.
Why Go Virtual?
Gain flexibility and control by immersing your cast & crew in a motion-tracked 3D world.
Film multiple locations, at any time, in any weather - all in a day.
Reduce travel costs, shoot time, and post-production work.
Overall carbon footprint reduction
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Our Virtual Production Process
01
Discovery
Together we dive into your project and craft a strategic plan blending creativity with clarity. Our team can guide both the visual & technical aspects of your project, or jump in where you need our expertise.
02
Virtual Environment Creation
Our virtual art team specializes in crafting immersive 2.5 & 3D virtual worlds in Unreal Engine, as well as optimizing existing environments and plates for LED
03
Tech-vis and Pre-vis
To increase productivity on-set and avoid any frame drops during the shoot, we dedicate time to rigorously test virtual environments and equipment, ensuring flawless performance on the LED volume.
04
The Shoot
Lights, camera, action! Capture your story in real-time with on-site expert support, or let our REDEYE Video team take care of the shoot for you.
05
Post-Production
After the on-set excitement, it's time to hit the editing booth! From editing and sound design, to colour grading and social media cuts, we can jump in [or out] wherever you need support.
06
Delivery
The final step is here. Your virtual production project is ready to be showcased to the world. Get ready for the applause!
Our Process
Discovery
Together, we dive into your project, figure out what it's all about, and set some clear goals together. Crafting a strategic plan, we blend creativity with clarity, guiding both the visual and technical aspects of your project.
Virtual Environment Creation
Our virtual art team specializes in crafting immersive and optimized virtual worlds in Unreal Engine, bringing your ideas to life.
Do it with FlightDeck
Try our AI tool that allows users to control and build in Unreal Engine 5 like never before.
Tech-vis and Pre-vis
To avoid any frame drops, we dedicate time to rigorously test virtual environments, ensuring flawless performance on the LED wall.
The Shoot
Lights, camera, action! It's showtime as we capture your story in real-time using cutting-edge ICVFX technologies on our LED volume.
Post-Production
After the on-set excitement, it's editing booth time! From editing to VFX and sound design, we've got it all covered.
Delivery
The final step is here! Your virtual production project is ready to be showcased to the world. Get ready for the applause!
Build your studio with us
If you're working on building a virtual production studio, we'd love to hear about it and see where we can help.
FAQs
Virtual production is a filmmaking technique that blends physical and digital elements in real-time using LED walls and photorealistic 3D backgrounds to create in-camera visual effects (ICVFX). The backgrounds are displayed on large LED walls behind physical sets, with motion-tracked cameras synced to a real-time 3D render engine to create realistic depth.
This process removes the need for post-production CGI (computer generated images) and allows you to capture footage in-camera — unlike green screen, which requires backgrounds to be added in post-production.
Yes! We power AVRO XR Studio, Manitoba’s only ground-level virtual production studio. With a 30ft x 16ft LED wall, this studio is purpose-built for commercial productions and car processing.
Virtual production allows for faster production timelines, reduced location & travel costs, deeper cast & crew immersion, and greater creative control through real-time visualization and iteration. Shoot any location, at any time, all from inside a studio.
In some ways, yes. Since virtual production allows you to achieve final visuals in-camera, this means the virtual background development workflow is moved to before the shoot, shortening editing time and fully immersing your cast & crew on set. This also creates realistic lighting & reflections on objects, which is difficult to achieve with green screen.
However, green screen may be a better choice depending on your project’s complexity & budget.
In-Camera Visual Effects — meaning the VFX is captured during the shoot using things like LED walls, requiring less post-production processing than other VFX approaches like green screen.
While virtual production has made a name for itself in Hollywood with productions like The Mandalorian and Fallout, crews have been using it for marketing campaigns, international and indie films, commercial, corporate, and government videos, and any project that can benefit from flexibility and control.
It all depends on whether you’re looking to build your own virtual production studio or shoot in an existing one.
If you’re looking to rent a studio for one or a couple of projects, costs will depend on the studio’s day rate, the crew you need to operate it, and the background you want to use. Our team can fill in the gaps of your current crew and build out immersive 3D environments, or optimize an existing environment for you. As for studio day rates, large studios with massive LED volumes will be much more expensive, while smaller, commercial-grade studios offer great flexibility at a lower price point. We operate a mid-size studio in Manitoba, Canada that specializes in car processing, but we work on virtual production projects in any studio worldwide.
If you’re looking to build your own virtual production studio, the cost will be significantly higher than renting a studio, depending on the type and size of the LED volume, the camera tracking system, the render engine, etc. This may be the best option for you if you’ll be shooting multiple projects over the long term.
Check out this blog post breaking down the cost of virtual production.
Since we're agnostic, we work with you to find the best studio configuration that works for your needs and your budget. Learn about our LED volume integration process and set up a free consultation here.
Yes. Our virtual art team builds, designs, and modifies Unreal Engine environments specifically for virtual production. We can turn real locations into virtual environments through custom 3D builds and/or LiDAR scans, or build your vision from scratch. We also offer 2D and 2.5D environment creation & optimization.
Yes! 2D and 2.5D environments are a great way to cut down on costs for projects that don’t require as much realism or camera movement, while also maximizing content you already own. We can create & optimize for you, or you can split up your content into 2.5D planes with our ML tool, FlightDeck.
We work on virtual production projects worldwide.
