Because Home is Where the Heart is

Travel Manitoba
Destination Film
10+ Destination Videos

Project Overview

Part of a series in collaboration with Travel Manitoba, this was a Destination Spotlight for Thompson, and surrounding areas.

Created to showcase the undeniable beauty that inhabits the northern region of the province. These films were created over a period of 10 days, traveling by car through more than 15 different cities, towns and destinations.

Collaborating with the digital marketing team at Travel Manitoba, we created a strategy showcasing all of the major hubs of Northern Manitoba. Together, we planned out our journey to capture the incredibly diverse experiences these areas had to offer.

The Challenge

Manitoba's best kept secret is the North. It is filled with beauty and natural scenery that captivates everyone who sees it. Polar bears, beluga whales, moose, and many more animals roam free across its vast landscape.

Travel Manitoba wanted to showcase all that the North had to offer. They looked to us to capture these awe-inspiring experiences for the world to see.

The Outcome

We created a series of content for each destination we traveled to, capturing images and creating video to showcase each destination. The key was to keep these 2-3 minute films upbeat and shareable - resulting in short social films that ignite excitement among Travel Manitoba's online audience; getting them ready to plan their next trip to the North.

“CoPilot has some of the most creative and talented minds in the province with the enthusiasm and energy to match. Everything they make feels like a feature length movie, no matter how small.”