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Explore Like Never Before - Clear Lake Country

"Explore Like Never Before" was part of COVID-19 recovery campaign created for Clear Lake Country, Riding Mountain National Park, + Travel Manitoba. The strategy behind this campaign, was to create a COVID-19 campaign, without ever mentioning or referencing the pandemic -- only mildly alluding to it. At the time of its release, this was a disruptive video in terms of the style. The struggle we had to overcome was filming this commercial during the pandemic, making sure we had a small crew and followed all COVID-19 guidelines.